![]() 4, respectively, by WalletHub-come with hefty fees. Two of the most popular gift cards, the Visa gift card and American Express gift card-ranked No. One big problem with many gift cards: hidden fees. The other group tends to be more specialized brands that people visit when making larger purchases-like a Home Depot gift card, for home improvement, or Best Buy gift card, for major appliances. In many of the cases, he says, they come from a massive brand that carries a wide breadth of products-from groceries to electronics-at affordable prices, as is the case with Walmart gift cards and Target gift cards. The most popular cards typically become favorites for one of two reasons, says Mark Romanelli, executive vice president of product for Gift Card Granny, a gift-card comparison and exchange website. WalletHub's full list of most popular gift cards leads off with: ![]() "These two gift cards' popularity has been steadily increasing over the years, proving that consumers want cards that can be exchanged for a larger variety of items." "The Amazon gift card is projected to be most popular this year, tied for first place with the Visa gift card," says WalletHub analyst Jill Gonzalez. The online retailer's card has been a clear favorite for several years, according to Wallethub's rankings, which focus on online searches-and unlike Visa, which ties with it in popularity, it doesn't carry any extra fees. If you define "best" as most popular, there's a clear best gift card for 2017: Amazon. Money consulted the experts from gift card exchange marketplaces and WalletHub to find out what are the best gift cards for holiday shoppers to buy. After all, it's important to give a gift card that people will actually use and enjoy. But landing on just the right card for your recipient requires a fair bit of strategy too. With less than a week to go till Christmas, skipping mall shopping and opting for a gift card may seem like the best approach. Scrambling to come up with the perfect gift for those last few tricky people on your list?
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